Heating, water, lighting, mobility… Responsible attitudes are permeating every aspect of domestic life. While it is sometimes somewhat of a constraint, it is also becoming a conscious choice. Service providers need to understand the levers of acceptance in order to adapt their offer and encourage good practices.
Europe’s renewable energy ambitions clash with local perceptions. Cost, efficiency, acceptability: stances vary from one country and region to another. Stakeholders need to adapt their communication strategy to bolster the collective momentum.
Whether it is electricity, water or gas, bills are becoming a point of friction. They concentrate misunderstanding, mistrust and anxiety. For providers, this is also an opportunity to educate, explain and build more transparent and engaging relations.
Remote meter reading, leakage alerts, consumption monitoring… The promises of the smart city have yet to be fully realized. Public services need to demonstrate in concrete terms how technology can improve daily life, with a focus on user-friendliness.
Energy suppliers, water distributors, local providers: everyday services are at the heart of society’s expectations. They need to reassert their role with regard to social and regional cohesion, while making a visible commitment to the planet and social justice.
Director of the Ifop Group’s Services division, he is a specialist in energy-related issues and their impact on consumer behavior. His expertise covers real estate, mobility and the day-to-day trade-offs of households and businesses. He provides his customers with a detailed understanding of energy transformations and their impact, enabling them to anticipate expectations, adapt their offers and strengthen their strategy in fast-changing markets.
Dominique Wood-Benneteau
Communications and Brand Director, ENGIE
Christophe Dumas
Managing Director, Samsolar
Laura Saraga
Strategic marketing project manager at Engie
Christelle Kalapnauth
Marketing Manager at Enercoop
Quentin Derumaux
Partner at Julhiet Sterwen
Florence Delettre
Managing Director, Promotelec
Omnibus by Ifop, the beating heart of Ifop’s know-how, conducts your survey in “commando” mode!
Si vous n’en avez pas, nous pouvons le construire ensemble.
Un bon brief comprend votre problème, votre public cible, les thèmes que vous souhaitez étudier et d’autres éléments clés.
