Popularity indexes – IFOP opinion barometer – October 2025
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Energy & services
Our playground
We reveal the expectations of citizens and customers to help energy stakeholders make strategic, distribution and communication decisions.
Hot topics
01
Responsible attitudes: day-to-day trade-offs
Heating, water, lighting, mobility… Responsible attitudes are permeating every aspect of domestic life. While it is sometimes somewhat of a constraint, it is also becoming a conscious choice. Service providers need to understand the levers of acceptance in order to adapt their offer and encourage good practices.
02
Green energy: Europe in focus
Europe’s renewable energy ambitions clash with local perceptions. Cost, efficiency, acceptability: stances vary from one country and region to another. Stakeholders need to adapt their communication strategy to bolster the collective momentum.
03
Bills: when a service touches on a sensitive topic
Whether it is electricity, water or gas, bills are becoming a point of friction. They concentrate misunderstanding, mistrust and anxiety. For providers, this is also an opportunity to educate, explain and build more transparent and engaging relations.
04
Connected infrastructures, a promise to be embodied
Remote meter reading, leakage alerts, consumption monitoring… The promises of the smart city have yet to be fully realized. Public services need to demonstrate in concrete terms how technology can improve daily life, with a focus on user-friendliness.
05
Essential services: image and duty to set an example
Energy suppliers, water distributors, local providers: everyday services are at the heart of society’s expectations. They need to reassert their role with regard to social and regional cohesion, while making a visible commitment to the planet and social justice.
Jérôme Benoit
Director of the Ifop Group’s Services division, he is a specialist in energy-related issues and their impact on consumer behavior. His expertise covers real estate, mobility and the day-to-day trade-offs of households and businesses. He provides his customers with a detailed understanding of energy transformations and their impact, enabling them to anticipate expectations, adapt their offers and strengthen their strategy in fast-changing markets.
Testimonials
What our customers say about us!
The French have a clear expectation: to make renewable energy a concrete reality, with benefits that can be felt by everyone.
Dominique Wood-Benneteau
Communications and Brand Director, ENGIE
Citizens are ready to support projects that combine energy transition and agriculture. And that’s exactly what we’re all about.
Christophe Dumas
Managing Director, Samsolar
We are committed to contributing to this collective movement and supporting professionals in this transition, which is becoming more and more of a necessity every day.
Laura Saraga
Strategic marketing project manager at Engie
Enercoop is a network of 11 cooperatives working and campaigning for a local, socially responsible energy transition.
Christelle Kalapnauth
Marketing Manager at Enercoop
Regulations on commercial buildings, solar shading for parking lots, and changes in the energy market require companies to develop their energy strategy immediately
Quentin Derumaux
Partner at Julhiet Sterwen
Today, the French are more interested in “Green Homes” than “Smart Homes”
Florence Delettre
Managing Director, Promotelec
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