Structure and manage your brand strategy

Our vision

Whether corporate or sales-oriented, your brand strategy is a lever for differentiation. Assert who you are, resist standardization and create a lasting bond with your audiences.

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Your challenges

Making the brand a measurable business asset

By linking positioning, claims and tangible facts, the brand becomes a lever of preference and performance.

Stakeholders united around a clear vision

A structured brand strategy means internal and external stakeholders are all pulling in the same direction.

Multi-channel and international consistency

A well-defined strategy enables to adapt products without dilution, regardless of the channel, target or market.

Fields of action

Corporate identity

Brand Aura

Brand Essence

Brand Audit

BEM Luxury & Premium

BtoAI Footprint

Measure, enhance and assert who you are

We can help you assess your awareness and image among your BtoB and BtoC audiences. What’s at stake for your organization? Feeding your communications strategy. Thanks to our bespoke barometers and analyses, we monitor your reputation, measure your brand value, and reinforce its consistency across all your online and offline touchpoints.

Evaluate your brand’s real impact on people’s minds

Brand Aura, our agile brand equity system, measures the key pillars of your brand, beyond the fundamentals. It captures decisive dimensions such as new funnel mindset, brand presence and social proof to assess your real impact.

Reveal your brand’s deep DNA

Brand Essence is our qualitative strategic tool designed to explore the foundations of your brand’s identity. Whether strategic planning, semiology or trend detection, it combines different approaches to bring out the emotional, cultural and symbolic forces that structure your relationship with your audiences. This is essential for (re)defining your brand platform, nurturing your storytelling, or supporting your positioning transformations.

Assess your brand’s strategic potential

Developed to help you acquire, reposition or explore new markets, Brand Audit is our expert qualitative tool for analyzing your intangible assets (identity, power of evocation, perceived differentiation). Using field studies, social network analysis and brand journeys, it blends several approaches to reveal strengths, weaknesses and areas of opportunity, and thus guide your strategic decisions.

The benchmark for measuring the value of your luxury brand

BEM Luxury & Premium is our expert system dedicated to luxury and premium brands. Quality targets, in-depth market knowledge and specific indicators… It’s based on unique know-how. For several decades now, our teams have been supporting your most prestigious brands with highly strategic, tailor-made solutions – from benchmark definition to desirability analysis.

BtoAI Footprint

At a time when BtoAI is becoming the norm, you need to convince not only your customers, but also the artificial intelligences that guide them. That’s what BtoAI Footprint is all about. Our system analyzes how generative AIs perceive and tell the story of your brand, your products and your commitments. It identifies the sources mobilized, competing narratives, and possible biases. The end result? A roadmap to help you regain control.

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62 %: of French people say they are more loyal to brands whose values they share.

(Ifop for W, 2023)