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For 77% of French people, a brand’s reputation matters more than its image: findings from the Ifop/Media Figaro study
For 77% of French people, a brand’s reputation matters more than its image: findings from the Ifop/Media Figaro study
Sociovision
FR
Our publications
Sociovision
Reputation: A Strategic Arena for Brands
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Sociovision
FR
Reputation: The New Driver of Brand Influence (Study by Le Figaro, Sociovision, and Brain Value)
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Sociovision
Brands and Reputation: The Four Pillars of Trust, According to Media Figaro
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