Assessment of individuals’ attachment through 3 prisms
Key objective:
360° view of consumer engagement relative to your products/brands in absolute terms and with regard to those of your competitors.
Identification of your levers of growth on the short and long term.
Our assets:
- A strategic piloting tool providing dynamic measurement of consumer engagement through 3 prisms: BEHAVIOURAL engagement, SOCIAL engagement (role of influencer), and EMOTIONAL engagement.
- Complete 360° diagnosis: profiling, perception of the mix, meeting of needs and touchpoints, thus enabling to identify the key insights related to your products/brands, their performance drivers, growth opportunities and levers as well as corrective action if need be.
- In-depth comparative diagnosis relative to the competition.
- Operational results presented in a visual and synthetic deliverable, enabling you to optimise your Marketing, Communication, Media, CRM, Retail strategies …
Examples of issues addressed:
- Who are my users? Who are my fans?
- How to recruit new targets? Who might my future customers be? What levers should be activated?
- Which touchpoints are most effective among my customers? Which touchpoints should be made a priority?
- How does my new fragrance perform relative to best-selling fragrances? In what ways does it stand out? What are its shortcomings?