At the Media Figaro event on June 9, Ilana Rudiakov (Senior Vice President of Brainvalue) and Rémy Oudghiri (Managing Director of Sociovision), will present a study on brand reputation, carried out for Media Figaro by Sociovision and Brainvalue, subsidiaries of the Ifop group.
In an environment where information sources are becoming increasingly fragmented, and where consumers, the media, social networks and even AI are playing a growing role in shaping opinion, this presentation will review the major developments in influence and the now strategic role of reputation for brands.
In particular, they will look at how reputation is built, what distinguishes it from image or notoriety, and the key levers that enable brands to make a lasting mark on the minds of the public.
A meeting to better understand why reputation is becoming a new territory of conquest for brands.
