Jérôme Fourquet’s presentation at La journée des Tendances 2026

Trends Day 2026

Organized by L’ADN at the Cité Internationale Universitaire de Paris on January 21, 2026, this day brings together experts and journalists to decipher the major changes to come in 17 key sectors (health, tech, luxury, mobility, etc.). With keynotes, round tables and small group discussions, the event offers a forward-looking vision of tomorrow’s economic, social and cultural challenges.

Lecture by Jérôme Fourquet

At 3pm, Jérôme Fourquet, Director of Opinion at IFOP, will speak on the theme of “The battle for proximity”. He will analyze how players such as Airbnb and Shein are transforming our ties to territories and consumption patterns. A strategic reflection on the evolution of cities, commerce and our behaviors in the face of digital globalization.