This first “Inside the AI Shift” meeting has been designed as an immersive experience, to connect with a reality already at work: artificial intelligence is profoundly transforming behaviors, expectations and decisions.
Let’s take a moment to understand why understanding what AI is changing in people has become essential to rethinking research approaches, imagining new ones and better informing decisions.
This is the approach taken by the Ifop Group teams (Ifop, Sociovision, Occurrence, Deep Opinion, Brainvalue), who invite you to explore these transformations on Thursday, May 28, 2026 in Paris.
Because today, the challenge is not just technological. It’s profoundly human.
Inside the AI Shift is an invitation to :
- Understand the shifts underway
- Decipher their impact on daily life, career paths, influence and, ultimately, decisions
- Understand how research approaches need to evolve (or not!)
The program includes an immersive, confidential experience:
- Live, never-before-seen interviews with individuals about their actual use of AI in different spheres of their lives,
- Cross-examinations and talks by research experts on the changes to be adopted in tomorrow’s approaches
- Concrete use cases and demonstrations of innovative solutions.
An approach rooted in reality, to shed light on the actions to be taken and support companies in their decision-making.
