Decoding the Indian beauty market: a Brainvalue conference
The Indian beauty and personal care market, already worth $1 billion, is growing rapidly, with projections reaching $4 billion by 2035.
It is a strategic market that has become a real growth driver for players in the sector.
But India is not a homogeneous market. It is a country with many faces, marked by great cultural, social and economic diversity, which complicates interpretations and strategies.
In this context, the teams at Brainvalue (Ifop Group) will speak at an evening event organised by the HEC Alumni Parfum & Beauté Club. On 14 January, a conference will be held to shed light on the changes in the Indian market through a consumer-centric approach, combining ethnographic, cultural and strategic perspectives.
On the agenda for this immersion:
The Indo-Western trend
Why the blending of Indian and Western cultures is becoming aspirational in the world of luxury and beauty.
The rise of holistic beauty
Much more than a trend: a true art of living, rooted in local customs and beliefs.
An overview of the Indian market
Beauty standards, aspirational brands and dynamics across all segments: skincare, haircare, bodycare, makeup and fragrance.
The conference will be led by experts from Brainvalue:
- Nicolas Riou, Chief Executive Officer
Nathalie Ternisien, Executive Vice President
Noa Mintz, Research Consultant
Practical information — Wednesday, 14 January
Reception: from 6.30 pm
Conference start: 7 pm
Networking cocktail reception: from 8.15 pm
Register here