Conducted for leDénicheur, a comprehensive price comparator whose mission is to help consumers identify truly competitive offers, this study sheds light on French attitudes to Black Friday. While 1 out of 2 French people planned to take advantage of the opportunity, interest remained measured in a context of weariness linked to the multiplication of promotions and limited confidence in the discounts on display. The results confirm the importance of a systematic comparison reflex, highlighting the most committed audiences and the most sought-after product categories. Together, they provide a clear picture of the expectations, perceptions and purchasing levers of this commercial highlight
French behaviour on Black Friday
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