Brand Aura

A more predictive reading of your brand equity

When the customer journey becomes more complex under the influence of social networks, and when it is disrupted by generative AI, steering a brand using fixed models becomes risky. Brand Aura is based on a more predictive indicator, the Brand Aura Index, which offers greater accuracy than traditional models (at least 20%) by integrating brand expression and measuring the impact of social networks and AI.

Thanks to a flexible approach, Brand Aura deciphers your brand equity through the prism of 5 pillars and clearly identifies the levers that drive consideration forward. A practical system geared to operational needs.