Conference : Silver Generation in China. The adaptation generation ! At the Mandarin Oriental, Paris
Conference : Silver Generation in China
The adaptation generation !
As China is a fiercely aging society ! In 2040 60+ years old will represent 28% of the population. Yet Chinese Seniors have not been investigated by brands and need to be rediscovered.
Deep dive into a generation that has constantly adapted itself to a changing China and that has the means and will to consume, even in a difficult economic context.
What you will learn :
- Powerful insights : understand the key behaviors of Chinese seniors and their impact on various markets.
- Lifestyle and values : discover their aspirations and the values shaping their consumption choices.
- Key learnings for brands : practical strategies for adapting your brand, whether you’re in retail, automotive, finance, beauty, luxe or any other sector.
Followed by an Afterwork
Following the conference, you are invited to join our international teams and local leaders for a cocktail :
- Stephanie Sandler | President Ifop Inc. North America
- Kévin Zhou | Ifop Asia Managing Director
- Nicolas Riou | CEO Brain Value (Ifop Group)
- Nadia Khris Arnal | Managing Director Brain Value China (Ifop Group)