Initiated in 2014 by CB News and Publicis Media, this important event of the year proposes for the 2023 edition a « FULL PARADOXAL » immersion dedicated to exploring paradoxes in the world of luxury.
On this occasion, Stéphane Truchi, CEO of the Ifop Group and luxury sociologist, along with Rémy Oudghiri, General Manager of Sociovision (Ifop Group) and sociologist, presented an exclusive study powered by Dynata*, addressing the main paradoxes: a reflection of the sociological fragmentation of luxury clientele in Europe, the US, and China.
ST: « We have identified five fundamental and particularly sensitive paradoxes today, which we have assessed in the international survey conducted for the Paris Luxury Summit this year. The first paradox is how to reconcile the sobriety of responsible consumption with the compulsive pleasure intrinsically linked to the consumption of luxury products… ».
The fulll interview in French is available on the website of our partner CB News.
Replay is available with automatic English subtitles on YouTube.
*Dynata is the world’s largest first-party data company for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals across the Americas, Europe and Asia-Pacific, Dynata is the cornerstone for precise, trustworthy, quality data. Find out more at www.dynata.com.
Download « The paradoxes of luxury » report via this link.
