Vision[s] is an international prospective study conducted each year by Sociovision (Ifop Group), which highlights emerging trends in the world and their implications for economic and institutional players.
This year, a quantitative study will be conducted on three continents (Europe, North America, Asia). It will reinforce the qualitative analysis issued from international monitoring and interviews with experts and creative influencers. A representative national sample will be surveyed in each country (France, Germany, Spain, the United States and China) on societal trends and on the major consumer movements of the moment (inflation, ecological transition, A.I., etc.).
Among the themes covered by the study:
- State of mind, social climate
- Ecological transition
- Consumption
- Dreams and aspirations
- Relationship to the virtual, Artificial Intelligence, impact of the screens
- Relationship to brands, fashion, luxury
- Relationship to work…
Download the detailed brochure [ VISIONS 2023_english version ]
