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The paradoxes of luxury presented at Paris Luxury Summit 2023 [Press Release] The Ifop Group Enters Strategic Partnership with Israeli Startup Fairgen to Transform Market Research Through Generative AI « With Ifop, Brain Value’s mission is to become THE specialist for strategic qualitative research » – Interview with Nathalie Ternisien, Ilana Rudiakov and Nicolas Riou VISION[S] – trends in Europe, North America and Asia [Press Release] Ifop Group joins the community of Napoleons for the 17th edition of the Summit in La Baule and becomes a partner. [CORPORATE NEWS] The Ifop Group continues its growth and acquires Brain Value, the leader in qualitative research in France. THE FUTURE OF LUXURY AND BEAUTY 3.0 [DECODING] PUT A RING ON IT… BUT ONLY IF IT’S ETHICAL « Commitment and emotion – a cocktail that will make luxury even more desirable than it is today » – The visions and utopia of the luxury sector [DECODING] THE WINE & SPIRITS PACKAGING REVOLUTION IN THE AGE OF ENVIRONMENTAL AWARENESS [CORPORATE NEWS] The Ifop Group enhances its offer by acquiring Occurrence [DECODING] To be a woman in France and the United States in 2022 is to be a feminist [CORPORATE NEWS] Ifop, the resilience [EXCLUSIVE REPORT FROM USA] Actionable insights about 2021 luxury shopping behaviors [CORPORATE NEWS] Ifop further reinforces its international presence by opening Ifop Inc. in New York [CORPORATE NEWS] Ifop opens its New York office, presided over by Stephanie Sandler How Covid-19 became a fertile ground for the development of National Brand preference Livestreaming during the coronavirus crisis accelerated the transformation of many sectors Influence marketing blends the lines of human and digital Safe & Clean: a Key Driver In Consumer Goods The multiple facets of Wellness & Wellbeing in China Being vogue in a sustainable way Beauty trend in China 2019 : What are local brands doing that is proving so successful? Beauty trend in China 2019 : How is the physical retail environment for beauty evolving ? Beauty trend in China 2019 : How are beauty companies responding to the new consumer demands? Beauty trend in China 2019 : How are Chinese beauty consumer habits changing ? Agritourism in Iceland : be inspired! What beauty for “sustainable natives”? [PRESS RELEASE] Appointment of Laure Friscourt as deputy CEO of the Ifop group 10 Marketing trends from 2019 pinpointed by InCapsule by Ifop The Beauty sector’s attitude to going local What is special about the Chinese GenZ ? Customer Experience or how to monitor UX Engagement 360° IfopTrends Beauty (Cosmetic – Make Up and Perfumes) 2018 Fundamental research – Beauty Practices and Attitudes THE NEW WOMEN IN CHINA InLife Communities The new Chinese traveler is independent and looking for unique experiences Luxury in the digital age: the challenge of balancing « slow time » and « fast time » When social and commerce merge Asia, the new experiential stage The « Made in China » takes revenge Hot trend in China: Live-streaming apps turn Nobodies into Internet Celebrities and offer unique money-making opportunities. The Evolution of Leisure In China Have Chinese Women Started to Look Beyond Beauty Products? Capitalizing on opportunities offered by lower tier cities in china Ifop reinforces its presence in China by appointing Kevin Zhou Managing Director, China operations The rising attractiveness of local brands Beyond present into the future Acceleration, individualization & socialization thanks to digital From ostentation to experience The new aspirations of China’s middle class China’s outbound tourism is growing despite the economic turmoil How “Made in…” impacts the attractiveness of products amongst Chinese consumers? M-commerce is booming nowhere else as much as in China! The Chinese luxury market is getting more mature The Korean influence on Chinese consumers: from entertainment to plastic surgery Chinese vs Brazilian women: Which part of their bodies are they willing to invest more on? A particular relation to health Consumers are over-exposed and expect more relevance from mobile ads Understanding the art of Chinese Gifting SELF Beauty White Paper 2014 : the transforming habits of Chinese women Why are Chinese consumers so Digital? Second tier cities are growing tall The new chinese consumer The changing tastes of chinese consumers Connected chopsticks detect contaminated food