VISION[S] – trends in Europe, North America and Asia
Vision[s] is an international prospective study conducted each year by Sociovision (Ifop Group), which highlights emerging trends in the world
Read moreOffers
What is special about the Chinese GenZ ?
Ifop and Dark Planning partnered to release GenZ, a study conducted in China, USA, France and UK, which provides unique insights about the first
Read moreCustomer Experience or how to monitor UX
Evaluate customer experience and monitor it over time. Identify key expectations and drivers from an emotional, relational and transactional point
Read moreEngagement 360°
Engagement 360° provides you with a 360° all-round view of the behavioural, social and emotional commitment of consumers towards your products and
Read moreIfopTrends Beauty (Cosmetic – Make Up and Perfumes) 2018
A trend book outlining the sociological and marketing changes that will impact the beauty (skincare/make-up and perfume) market in the short and medium
Read moreFundamental research – Beauty Practices and Attitudes
Understand the market dynamics, behaviors and expectations of consumers today. A key issue: Consumers who have taken power and categories in
Read moreTHE NEW WOMEN IN CHINA
A new research to capture the essence, drivers, and role models of the new Women in China, and to quantify the relevance and aspirational value of these
Read moreInLife Communities
InLife Communities allow you to connect to consumers on an on going basis I order to uncover insights and co-develop or co-optimize innovation & go
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