who we are

 

Ifop Asia specializes in connecting international brands to Asian and Chinese consumers in order to help them make better decisions.

Our approach combines the core know-how and values of the Ifop group – sound methodological foundations, agile solutions, tailor made service – with specific understanding of local markets to bring business perspective and actionable solutions to brands.

Our teams are young, passionate, multicultural, experienced in decoding the complexities of the Asian culture and habits. Since we established in Asia 20 years ago, we are committed to helping our clients identify business opportunities, making connections, nurturing ideas and unlocking potentials through sound, actionable market research.

Ifop Asia primarily services the luxury, beauty, lifestyle and health & wellness sectors. We are known for our specific expertise in addressing relevant targets (such as middle class to affluent populations, millennials, KOLs, etc.) and lifestyle issues.

Based in Shanghai and Hong Kong, our team works across Asian markets to bring you with the understanding you need about the world’s most dynamic region.

The Ifop Group is driven by 4 values :

 

As a driver of democracy and a partner in strategic decision-making for brands, the group has always been a stakeholder in the business ecosystem to develop practices in keeping with the times and guarantee that ethics are respected when studies are conducted. Our subsidiary Occurrence is currently doing R&D work in data ethics to ensure that we remain leaders when it comes to these issues.

 

This ease internally helps develop affinity in our client relations. We address each client’s issue with key persons who understand the challenges of the sector  and have expert knowledge of the industry, territory or geographical area. Ifop subsidiaries in Asia and the USA contribute to this local knowledge.

 

 

With more than 700 news topics / articles per year – Ifop is one of the top publishing research groups – making knowledge available to everyone.

 

 

 

 

#Openness : Almost inseparable from the value of passion is the practice of observing society, client actions and business impacts – our driving force since 1938. We do not look at society as mere individuals; we use a prudent approach and on the lookout for unexplored topics.

Backed by our belief that connecting to other people, cultures and new ways of consuming creates value, we are multiplying our partnerships and expanding our network each year, so that we are in turn able to connect our clients with the diversity of the entire world.

 

 

 

Find the details of our values ​​by following this link