Special Edition by Luxe Pack: A Talk by Rémy Oudghiri
Luxury Faces the Sustainability Test: What Consumers Really Want
Rémy Oudghiri (CEO of Sociovision) will speak at the Luxe Pack Special Edition.
At a time when eco-responsible values are being called into question in the rest of society, the goal is to assess the unique nature of the luxury sector by examining the perspectives of its customers. This presentation will focus on the following points:
• Eco-responsibility as a value: Are luxury consumers more receptive to sustainable development?
• The role of eco-responsible criteria in the purchase of luxury goods: a priority or a negligible factor?
• Expectations regarding luxury brands: the impact of commitment on the image of major players
• The pioneering role of beauty in luxury: consumer perceptions
The presentation will be based on international data collected by Sociovision in Europe, Asia, and the United States.
