Team Crispy or Team Healthy?
Today, consumers no longer have to choose between pleasure and reason.
They mix and match, they adjust, they strike a balance.
Eating healthier without giving up burgers, prioritizing local foods while watching their budget, standing by their convictions without sacrificing enjoyment: these tensions are now part of everyday eating habits.
For its second edition, InFood by Groupe Ifop invites you to decipher what’s really at play on the plates of consumers in 2026.
On the agenda:
- Understanding the new food-related tensions through insights from Sociovision, with Lise Brunet
- An exclusive look at the 2026 Schizo-Food Index, with Virginie Huet-Delmotte
- Engage with consumers, brands, and industry professionals, with Margot Chaduteau
- Decode the battle of food narratives in the age of AI, with Vincent Delbecque
- And an exclusive insight from Jérôme Fourquet on the “Master Poulet” phenomenon, revealing the new tensions shaping our relationship with food.
A morning dedicated to discovering what these tensions truly reveal about consumers and how they are changing the landscape for Food & Beverage brands.
*Pre-registration open — limited seats available.
Requests are subject to approval. Confirmation via email.
