Breakfast – What if you could finally measure the real impact of your festival presence?

Every summer, you invest in festivals to connect your brand with its audience in unique, emotionally-charged moments.

But how can you assess their real impact? What are the benefits in terms of brand awareness and image?

Presentation of Occurrence’s methodology and sharing of feedback from studies carried out during Festivals 2025.

A breakfast co-hosted by Albane Jacquot (General Manager – Director of the Events & Sponsorship Division) and Vincent Delbecque (Mission Director), Occurrence.