Breakfast: Salon experience
STAND: from visibility to impact
How can you make your trade show presence a visible, memorable and measurable experience?
In increasingly competitive trade shows, presence alone is no longer enough. How can you capture attention, create a real encounter with visitors and measure the effectiveness of your stand?
Occurrence – Groupe Ifop invites you to a breakfast meeting on April 28, 2026 to discuss the visitor experience and stand performance.
With feedback from Valérie Mestre (Director of Corporate Communications and External Relations – Interbev) on her participation in the Salon de l’Agriculture, and insights from Albane Jacquot (Director of the Brand & Transformation division – Occurrence) and Vincent Delbecque (Director of the Com4Food division – Occurrence) on tools for assessing stand impact.
Your speakers
Valérie Mestre
Director of Corporate Communications and External Relations
Interbev
