Auteur/autrice : Ekaterina Kiseleva

The Ifop Group (with Stéphane Truchi, Ilana Rudiakov, Remy Oudghiri & Michel Ladet) x Darkplanning (with Eric Briones) x Darkplanning has designed a new kind of study system to help brands in the world of Luxury & Beauty project themselves into Web3 in a way that’s sustainable, stemming from the fact that the klaxons of the first opportunities identified – or even explored – alone will not be enough to carve out a potential future for a brand in this new era of the web.

 

This universe is clearly as perplexing as it is fascinating.

However, the opportunities are there. The use of Blockchain to authenticate and track the origin of products provides greater transparency for manufacturing and distribution. NFTs as well as smart contracts are reimagining loyalty programs and driving the creation of exclusive sales…Immersion into new experiences in the metaverse defies the laws of the mortal world…

 

In order to take things further and go beyond these initial leads, the Ifop x Darkplanning team spent several months meeting with recognised experts to question them in depth about their views, opportunities, limits and sticking points to be anticipated in order to create unique and forward-looking material. In a few weeks, this preliminary work will be combined with a major survey of Luxury-loving Web3 users worldwide – from the POAP and DressX communities (thanks to our partners Sebastian Orellano and Olga Chernysheva DRESSX Sustainability).

 

Working to achieve sustainable strategic scenarios to support brands in their 3.0 development and give them practical scenario-based activation keys. Made in Ifop x Darkplanning is an enhanced feedback experience including exclusive dinners in the presence of recognised figures from the sector, completing the system and connecting client brands with makers of the moment.

 

Discover the experience (via this link or on YouTube) !

 

 

 

 

https://www.youtube.com/watch?v=M24Q3ZjCR30